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Kraken named Official Crypto Exchange Supporter of the FIFA World Cup 2026™
Kraken has been named the Official Crypto Exchange Supporter of the FIFA World Cup 2026, aiming to introduce digital assets to a global audience of approximately six billion fans across North America and Europe.
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Why It Matters
The partnership leverages one of the world's largest sporting events to drive mass adoption and awareness of cryptocurrency through fan-focused product experiences and activations.